Web & App
This research aimed to improve the user experience of public transport
company, Västrafiks webpage and app.
The project's objective was to gather data for a future redesign to enhance functionality and reduce frustration, resulting in an improved user experience.
Our aim was to examine the resources offered by Västtrafik in order to identify potential areas for improvement. Have you for example ever found yourself short in time and frustrated with the complexity of buying a ticket before your tram or bus arrives? For this study it appears to be a problem for the users.
In my project Västtrafik Research I describe the process of empathise and defining. In this project I will highlight the ideate phase, design phase and test phase. The previous phases can be found in the Västtrafik Research project on my homepage