Leading UX community growth in Gothenburg through events.
Summary
Listen closely within Gothenburg, Sweden, and you'll sense the
vibrant pulse of the Let's Talk UX (LTAUX) community. LTAUX is
dedicated to fostering connections, inspiring growth, and
empowering individuals within the UX field. As a co-organiser, I
wear many hats – from being the welcoming face at the door to
serving as a data-driven strategist, community builder, and
content creator.
Time frame
Jan 2023 - Present
UX research, UI design, Performance data
Building a Supportive Ecosystem
Let's Talk About UX, established in 2019, has rapidly grown in both
size and impact. Monthly meetups have become a cornerstone,
providing a platform for individuals of all levels to learn,
network, and exchange insights.Since I joined, our community has
grown from approximately 600 members to nearly 1400 today.
From experienced UX designers to aspiring newcomers, everyone is
welcome.
Meet the team:
"I work with Kajsa at Let’s Talk About UX, where she is a key piece in our operations to bring valuable events to 1400 UXers every month."
- Anna Rátkai (UX Researcher)
Elevating Followers
Success story of 700% Growth
I started as a social media manager with the intention of expanding
our online presence and attracting new members. In just one year, I
have successfully increased our followers by over 700%, implementing
a social media strategy.
I utilise DaVinci Resolve to create engaging video content, and I
capture photos and videos at events, all contributing to our overall
growth of attracting new members and boosting retention.
Moreover, I developed the brand at LTAUX with thorough brand
strategy and fundament grounded in:
“Hmm, where are they?”
Minimising no-shows at our events
One of our primary challenges at LTAUX has been ensuring consistent
attendance and engagement, as the events are free. We often faced
no-shows, hindering the overall experience and impacting the events.
Addressing this issue required a multi-faceted approach:
Actions taken:
These insights were crucial in shaping a tool that addresses the
pain points of many companies today lacking expertise in efficient
reduction planning.
-
Warm & Welcoming: I greet every member with a smile, creating a
positive first impression and setting the tone for an inclusive
environment checking members in.
-
Data-Driven Insights: I track event statistics, including
participant numbers and no-shows, to identify trends and areas for
improvement.
-
Community Building:I actively promote a 'ticket release'
behaviour, encouraging members to responsibly change their RSVP
when unable to attend, reducing no-shows, and fostering community
spirit The initiative led to a significant rise in RSVP changes,
with a six-fold increase from 5 to 32 attendees taking action at
the last event.
-
Communication Channels: I maintain regular communication with
members through LinkedIn chats and emails before and follow-ups
after events, fostering a sense of connection and keeping them
informed.
-
Engaging Content Creation: I capture event photos and create
videos for social media, showcasing the community spirit and
attracting new members as well as creating retention.
-
Monthly after-works: Responding to member requests, I'm actively
coordinating the re-launch of our monthly AWs. These events will
provide opportunities to connect, share knowledge, and strengthen
professional ties.
-
Warm & Welcoming: I greet every member with a
smile, creating a positive first impression and setting the tone
for an inclusive environment as well as check them in.
Community growth
SOLD OUT
The community has experienced a continual rise in active members,
solidifying its position as a thriving hub for UX professionals. Our
events and AWs consistently see rapid sellouts within hours of tickets
becoming available, often creating waitlists exceeding double the
capacity. This growth serves as a powerful testament to the dedication
and impact of our efforts.
What members says:
"A friendly welcoming community"
"A nice and pleasant community with open-minded people”
"Happy to have such a community"
"Warm and welcoming"
"You rock! :D"
Personal growth
Becoming a speaker
Last year, myself, Åsa Gillberg, and Anna Rátkai all attended
conferences abroad on behalf of the community. Following our
respective trips to Denmark and Vienna, we collectively presented a
recap of the conferences at our Hotel Post event, attracting a
fantastic turnout with over 100 attendees.
Learning together
Structure and teamwork
As our community continues to grow, it is essential that we maintain
our momentum and further develop our infrastructure to meet the
evolving needs of our members. Lacking this structure has sometimes
created some difficulties, for example in onboarding new
co-organisers. This involves fostering a culture of teamwork,
clarifying roles, and ensuring effective communication to manage
workload effectively.