In the pursuit of aligning Mimbly's products and services with user expectations, we delved deeply to understand our customers' needs and preferences. This effort led my team and me to develop solutions that enhance user satisfaction and engagement while creating important new revenue streams for the company.
Primary role
UX-Designer
Time frame
Jan 2024 - May 2024
Drip by Drip
Mimbly's flagship product, the Mimbox, stands as a testament to Mimbly's commitment to sustainability. Designed for businesses with professional laundry machines, the Mimbox revolutionizes water conservation and reduces microplastic pollution in laundry operations.
Mimbly develop solutions to drive sustainable change.
Secondary research
In the initial stages of the project, comprehensive secondary research provided invaluable insights. My goal was to identify gaps and ensure we didn’t overlook critical information, enabling us to make informed decisions. This approach proved not only cost-effective but also essential for developing a strong research plan and identifying key metrics. By conducting this research, I was able to define the right KPIs for the design, ensuring a data-driven approach to measuring success. I also created a project plan using Jira.
Insights:
Project Objectives:
Research Overview
To structure and enhance the accessibility of research across the organization and elevate UX maturity, I developed a research overview for internal use. Additionally, I also created a separate list to provide an overview of users who previously contributed to various research points.
User Needs
Our user base encompasses diverse needs, with the majority representing property management and facility maintenance sectors. User research with 15 potential and existing customers highlighted the underutilization of our dashboard often without a clear goal and the importance of tailored reporting options.
Insights from research on user needs:
From Insight to Impact
Our approach to meeting user needs involves multi-level reporting, with Excel reports as the initial tier. Excel was selected due to its familiarity among users and research indicating a preference for easily accessible data reports.
Monthly Excel reports aim to enhance users engagement and simplify the users experience while streamlining access and promoting sharing. However, continuous research will be required to assess user behavior accurately.
To transform the report into a visually appealing dashboard, applying the design principle of aesthetic design, I introduced a menu for fast navigation and content overview. Experienced Excel users can still navigate using tabs at the bottom, maintaining familiarity. Additionally, the report includes an instruction page to guide users and a page for methods and calculations, addressing the clear need of data reliability identified through UX research.
User satisfaction SEQ
The prototype tests indicate that users found the report and its diagrams easy to navigate, enabling them to compare data over time and across different utilities, while also facilitating the identification of discrepancies from the data. These needs were insights derived from our research.
Overall satisfaction with Mimbly's data distribution has increased from an average rating of 6 to 8 on a scale ranging from 1 (unsatisfactory) to 10 (highly satisfactory). Considering this is the initial level of the report system, an 8 rating is more than valid.
Business value
This approach will enhance Mimbly's relationship with customers on a monthly basis and better align with their needs. However, there is room for further development, particularly in enabling multiple levels of customization in reports to cater to the broad user base. Ultimately, this strategy aims to increase revenue for Mimbly, enabling faster company growth.
Refinement Over Perfection
Insights emphasized the importance of initiating tasks promptly, even without clear guidelines, as it´s easier to refine along the way than to wait for perfection. This was particularly evident in our broad research scope, where predicting a clear path was challenging. Therefore, we opted to develop a reporting system to assess its effectiveness. Despite the diverse user segments, we aim to satisfy all by introducing additional report levels.
Furthermore, I learned a lot about designing with constraints in Excel, which required a significant amount of skill. Although I was not completely unfamiliar with the program, understanding all its functions was crucial to designing a report that could meet user needs. I started by drafting wireframes to avoid being restricted by Excel and to clearly define my goal and the ultimate user experience.
I would love to have a chat so feel free to reach out. You can connect with me on Linkedin, email me at k@tunius.se, or send me a message here.